End User License Agreement

Owned by Sean Binny
Last updated: Feb 14, 2018
15 min read


Concepts and Beyond Add-On End User License Agreement

(for Add-Ons distributed through Atlassian Marketplace)

Concepts and Beyond Inc. private company ("Vendor") is willing to license the add-on you have chosen to purchase or evaluate from Atlassian Marketplace if you accept the terms of this Agreement.

Please read the agreement carefully. By downloading, installing or subscribing to Add-On, or by otherwise indicating your assent, you accept the terms of the Agreement.

If you are not willing to be bound by all the terms of this Agreement, do not download, install or subscribe to Add-On, or do not otherwise consent to the Agreement.

When you are accepting this Agreement on behalf of your employer or another company or organization, you represent and warrant that you have full authority to act for and to bind that legal entity to this Agreement; the terms " you " and " your " will refer to that legal entity.

This Agreement constitutes the “Publisher’s EULA” for the purposes of Section 3(a) of the Atlassian Marketplace Terms of Use .

1. Definitions

  • “Agreement” refers to this Concepts and Beyond Inc. Add-On End User License Agreement (for Add-Ons distributed through Atlassian Marketplace). This Agreement is not applicable to Vendor’s add-ons distributed by Vendor or its partners directly, or otherwise distributed not through Atlassian Marketplace. In such case, please, refer to the license agreement and SLA terms (if any) accompanying your order.

  • “Add-On” means a software application developed and distributed by Vendor that you obtain through Atlassian Marketplace (either paid or free-to-use) including Documentation and any upgrades, modified or subsequent versions, updates, or error corrections provided by Vendor.

  • “Host Application” means a software application developed and distributed by Atlassian with which Add-On is designed to interoperate or work with (e.g. Confluence, Bitbucket, Jira).

  • “Atlassian Marketplace” means an online marketplace for server and cloud add-ons, owned and operated by Atlassian and available at https://marketplace.atlassian.com/ .

  • “Atlassian” means Atlassian Pty Ltd, an Australian corporation (ABN 53 102 443 916), the owner and provider of Atlassian Marketplace and a reseller of Add-Ons available through Atlassian Marketplace.

  • “Documentation” any user manuals, FAQ or support pages, information contained on Add-On Details Page, and other documentation related to Add-On provided by Vendor in electronic or online form.

  • “Add-On Details Page” means a section of Atlassian Marketplace dedicated to a particular Add-On. Add-On Details Page may include several webpages or tabs.

  • “Server Add-On” means downloadable Add-On that you obtain from Vendor or its authorized reseller in binary form hosted on your server. Atlassian may also designate them as "Data Center" deployments or add-ons.

  • “Cloud Add-On” means Add-On run on Atlassian’s servers and provided to you as cloud-based (software-as-service) solution for the applicable subscription term.

  • “Reseller” means Atlassian, Atlassian Solution Partners or other Atlassian authorized resellers, through which you have obtained Add-On from Atlassian Marketplace.

  • “Atlassian Marketplace T&C” means Atlassian Marketplace Terms of Use and other sections of the Atlassian website relevant to add-ons developed by Atlassian verified vendors and distributed through Atlassian Marketplace, for example, this section .

  • "Authorized User" means a person who accesses and uses Add-On and, in the case of paid Add-On, for which the necessary fees have been paid to Resellers.

  • “Scope of Use” means your authorized scope of use for Add-On as specified in ordering documentation, which include, as applicable: (i) number and type of Authorized Users, (ii) storage or capacity (for Cloud Add-On), (iii) numbers of licenses, copies or instances (for Server Add-On), or (iv) other restrictions or billable units (as applicable).

  • “Systems” means hardware systems owned, leased, operated or controlled by you.

  • “Access Credentials” means Authorized Users’ IDs and passwords required to access functionality of Add-On (if any).

  • “SLA” means terms and conditions of Vendor’s support for Add-On (if applicable) as provided at Service Level Agreement pages.

  • “Third-Party Services” means software platforms, services, plug-ins, applications, components developed and/or provided by Atlassian (e.g. Atlassian Marketplace, Host Applications, etc.) or by other Atlassian vendors and software developers.

  • “Affiliate” means an entity which, directly or indirectly, owns or controls, is owned or is controlled by or is under common ownership or control with a party of this Agreement, where “control” means the power to direct the management or affairs of an entity, and “ownership” means the beneficial ownership of 50% (or, if the applicable jurisdiction does not allow majority ownership, the maximum amount permitted under such law) or more of the voting equity securities or other equivalent voting interests of the entity.

2. Ownership

Vendor or its licensors own all right, title and interest, including all worldwide intellectual property rights in Add-On and the trademarks, service marks and logos contained therein, and Add-On is licensed to you directly by Vendor, not sold, irrespective of the use of terms such as “purchase” or “sale”.

3. License Grant

Subject to the terms and conditions of this Agreement and provided you have paid the applicable fee to Reseller (except for evaluation period and for free-to-use Add-Ons), you are granted a limited, worldwide, non-exclusive, non-transferable, non-assignable, non-sublicensable and revocable license to (i) download and install one production instance (except for evaluation period) of Add-On on your Systems (for Server Add-On), (ii) access (for Cloud Add-Ons), and (iii) use Add-On on your Systems for single instance of your Host Application during the term of the Agreement or the applicable subscription term:

  • for paid Add-Ons - according to (a) the Scope of Use, (b) the license terms as provided in the “Pricing” section of Add-On Details Page, and (c) Documentation;

  • for free Add-Ons – according to the terms specified in Documentation.

Atlassian may make available “developer”, non-production licenses free of charge  to allow you to deploy non-production instances, such as for staging or QA purposes. Such non-production licenses may be available after the purchase of certain paid  Server Add-Ons. These licenses are for testing purposes and for staging or development environments only. They shall not be used in a live production instance. Atlassian handles the matters of availability and other terms and conditions of non-production licenses.

You may make and use one copy of Server Add-On for disaster recovery or business resumption purposes.

No other right, title or interest is granted except as expressly stated in this Agreement.

License is granted subject to the condition that you must ensure the maximum number of Authorized Users that are able to access and use Add-On concurrently is less or equal to the number of users for which the necessary fees have been paid to Resellers. The maximum number of Authorized Users will be determined by the licence tier you have chosen when ordering Add-On.

You acknowledge that Add-On will only function if its licence tier matches the tier of the Host Application.

There may be storage limits associated with a particular Cloud Add-On. Such limits, if imposed, will be described on Add-On Details Page or in other Documentation.

4. License Restrictions

You may not:

  • Reverse engineer, decompile or disassemble Add-On or otherwise seek to obtain or derive the source code, underlying ideas or algorithms, except as permitted by law;

  • Adapt, alter, modify, translate, make any attempt to create derivative works of/from Add-On;

  • Defeat, bypass, disable, interfere with or otherwise circumvent any license key mechanism in Add-On or otherwise circumvent mechanisms in Add-On intended to limit your use;

  • Attempt to access or use Add-On other than by using the Access Credentials;

  • Remove or alter any trademark, logo, copyright or other proprietary notices, legends, symbols or labels in Add-On;

  • Redistribute, encumber, sell, rent, lease, sublicense, assign, or otherwise transfer Add-On or any rights or interest therein;

  • Use Add-On as part of a service provider, software-as-a-service, display, perform, or publish or otherwise permit third parties to benefit from the use or functionality of Add-On, unless it is not expressly permitted by this Agreement;

  • Use Add-On in any manner not authorized by this Agreement.

5. Payment, Subscriptions, Renewals, Refunds, Delivery

Pricing terms and conditions are set out in the “Pricing” section of Add-On Details Page and are subject to change.

Cloud Add-Ons are subscription-based.

Reseller will deliver the applicable license keys (in the case of Server Add-On) or login instructions (in the case of Cloud Add-On) to the email address(es) you specified to Reseller. All deliveries will be electronic. You are responsible for installation of Add-On and its compatibility with your Systems, other hardware, software and services.

Any and all payments, delivery, renewals, subscriptions and refunds are handled by and managed through Reseller. Vendor is not involved in these matters, is not responsible for the processing of payments, delivery, renewals, subscriptions or refunds, and shall not be liable for any matter in connection therewith. Please, refer to the “Pricing” section of Add-On Details Page and to a relevant Atlassian Marketplace T&C for more information about pricing, delivery, billing, subscriptions, renewals and payment terms.

6. Authorized Users

Only Authorized Users may access and use Add-On. Some Add-Ons may allow you to designate different types of Authorized Users, in which case functionality may vary according to the type of Authorized User. Authorized Users may be yours or your Affiliates’ employees, representatives, consultants, contractors, agents, or other third parties who are acting for your benefit or on your behalf.

Your Customers . You may also permit your customers to have limited access to certain Add-Ons as Authorized Users, provided that (i) you have entered into valid, binding agreements with your customers that require them to comply with the applicable terms of this Agreement, including any conditions or restrictions with respect to use of, or access to Add-On, (ii) the purpose of your customers’ access and use of your instance of Add-On is solely to support their use of your own products and services that are unrelated to Add-On (iii) your customers may not receive any administrator, configuration or similar access to Add-On, and (iv) you do not charge your customers for such access to Add-On. For the avoidance of doubt, your customers are not parties to, or third party beneficiaries under the Agreement.

You are responsible for compliance with this Agreement by all Authorized Users. All use of Add-On by you and your Authorized Users must be within the Scope of Use, according to Documentation and solely for the benefit of you or your Affiliates.

7. Access Credentials

If Add-On requires Access Credentials you must ensure that all Authorized Users keep their Access Credentials for Add-On strictly confidential and not share such information with any unauthorized person. User IDs are granted to individual, named persons and may not be shared. You and Authorized Users may not convey, transfer or otherwise disseminate Access Credentials or their parts to any other person, entity or organization.

You accept responsibility for the confidentiality and use of Access Credentials that you may receive for your Authorized Users’ access to and use of Add-On. You accept responsibility for all time used and all activity that occurs through or under your Access Credentials. You agree to notify Vendor immediately if you become aware of any loss, theft or unauthorized use of Access Credentials.

8. Evaluation License

Add-On may be provided for free evaluation period for you to assess its features and performance. Evaluation license is granted for evaluation purposes only, and for a limited period of time.

Atlassian handles evaluations and sets out evaluation terms and conditions and its extension (if applicable), which vary for Cloud Add-Ons and Server Add-Ons. Please, refer to the “Pricing” section of Add-On Page for more details.

 9. Third Party Software and Services

Add-On may be connected, interoperate or work with, and/or utilize Third-Party Services.

You recognize and acknowledge that:

  • Use of any Third-Party Service and information will be governed by the applicable license agreements or terms of services, if any, with such third party. You shall comply with the terms of these agreements. VENDOR IS NOT RESPONSIBLE FOR PERFORMANCE AND/OR RELIABILITY OF ANY THIRD PARTY SERVICES AND WILL HAVE NO LIABILITY OF ANY KIND FOR YOUR USE OF SUCH THIRD PARTY SERVICES AND MAKES NO WARRANTY OR REPRESENTATIONS OF ANY KIND WITH RESPECT TO SUCH THIRD PARTY SERVICES.

  • Vendor conducts no investigation or review of any of such Third-Party Services, and does not recommend, endorse, approve or disapprove of any of them.

10. Maintenance (Updates and Support)

The purchase price of Server Add-On includes maintenance (version updates and support). Maintenance is valid for a prepaid period of one, two or three year(s), or for other term as agreed by you and Reseller.

You are eligible for maintenance of Cloud Add-Ons as long as your subscription is active.

The pricing details and terms of maintenance renewal are specified in the “Pricing” section of Add-On Details Page.

Vendor does not undertake to provide maintenance for free-to-use Add-Ons. Vendor may, at its sole discretion and on its own terms provide maintenance for free-to-use Add-Ons.

Vendor provides support services for Add-On in accordance with its SLA.

Support for Add-On consists of online FAQ, online documentation and support through online helpdesk (ticket system) or via email. Support is available in English. At Vendor’s discretion, it may make available support in other languages or through other communication channels.

Vendor will make updates or upgrades available for Add-Ons, if and when available.

For the avoidance of doubt support and maintenance do not include any custom software development or implementation of custom features for Add-Ons or any assistance with the Host Application or any other third-party services or products, their updating, maintenance or support.

11. Promotional Materials

You grant Vendor the right to mention you as Vendor’s customer in promotional materials or at Vendor’s website. You can terminate this license at any time sending an email request to support@conceptsandbeyond.com or creating a ticket in Vendor’s helpdesk system.

12. Your Feedback

If you choose to communicate to Vendor any feedback, ideas or suggestions for improvement of Add-Ons, you grant Vendor free-of-charge, irrevocable, non-exclusive, transferable right to use, modify, share, distribute and communicate such feedback for any and all commercial or non-commercial purposes, without charge and free of any obligation of attribution. You warrant that any such feedback you communicated to Vendor is not subject to any license or any other third party right. No such feedback will be considered your Confidential Information.

  13. Data Collection and Privacy Policy

Any information and data that Vendor collects from you or your device will be subject to its Privacy Policy.

By entering into this Agreement, you agree that Privacy Policy , as it exists at any relevant time, shall be applicable to you.

14. Confidentiality

Vendor does not require from you to provide Vendor with any of your confidential or non-public information.

Except as otherwise set forth in this Agreement, each party agrees that all code, inventions, know-how, business, technical and financial information disclosed to such party (“Receiving Party”) by the disclosing party ("Disclosing Party") constitute the confidential property of the Disclosing Party ("Confidential Information"), provided that it is clearly identified as confidential at the time of disclosure and is accepted by the Receiving Party as such. In case the Receiving Party believes the Disclosing Party has shared with the Receiving Party information, marked as confidential, but which the Receiving Party does not need or has not requested, the Receiving Party will immediately return to the Disclosing Party and/or destroy all records of such information.

Notwithstanding the above any Vendor’s intellectual property and technology shall be deemed Confidential Information of Vendor without any marking or further designation.

Except as expressly authorized herein, the Receiving Party will hold in confidence and not use or disclose any Confidential Information.

The Receiving Party's nondisclosure obligation shall not apply to information which the Receiving Party can document: (i) was rightfully in its possession or known to it prior to receipt of the Confidential Information; (ii) is or has become public knowledge through no fault of the Receiving Party; (iii) is rightfully obtained by the Receiving Party from a third party without breach of any confidentiality obligation; or (iv) is independently developed by employees of the Receiving Party who had no access to such information. The Receiving Party may also disclose Confidential Information if so required pursuant to a regulation, law or court order (but only to the minimum extent required to comply with such regulation or order and with advance notice to the Disclosing Party).

15. Disclaimers of Warranties

ADD-ON IS PROVIDED "AS IS" AND WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED.

ALL EXPRESS OR IMPLIED CONDITIONS, REPRESENTATIONS AND WARRANTIES, INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT, ARE DISCLAIMED, EXCEPT TO THE EXTENT THAT THESE DISCLAIMERS ARE HELD TO BE LEGALLY INVALID. YOU ASSUME RESPONSIBILITY FOR SELECTING ADD-ON TO ACHIEVE YOUR INTENDED RESULTS, AND FOR THE INSTALLATION OF, USE OF, AND RESULTS OBTAINED FROM ADD-ON OR INFORMATION MADE AVAILABLE VIA ADD-ON. WITHOUT LIMITING THE FOREGOING PROVISIONS, VENDOR MAKES NO WARRANTY THAT ADD-ON WILL BE ERROR-FREE OR FREE FROM INTERRUPTIONS OR OTHER FAILURES OR THAT ADD-ON WILL MEET YOUR REQUIREMENTS.

16. Limitation of Liability

Neither party shall be liable for any loss resulting from a cause over which it does not have direct control, including but not limited to, the failure of electronic or mechanical equipment or communication lines, Internet, telephone or other interconnect problems, unauthorized access, theft, your errors, or events of force majeure.

TO THE EXTENT NOT PROHIBITED BY LAW, IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY LOST REVENUE, PROFIT OR DATA, OR FOR SPECIAL, INDIRECT, CONSEQUENTIAL, INCIDENTAL OR PUNITIVE DAMAGES, HOWEVER CAUSED REGARDLESS OF THE THEORY OF LIABILITY, ARISING OUT OF OR RELATED TO THE USE OF OR INABILITY TO USE ADD-ON, EVEN IF A PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE FOREGOING LIMITATION OF LIABILITY WILL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW IN THE APPLICABLE JURISDICTION. NEITHER PARTY’S AGGREGATE LIABILITY TO THE OTHER SHALL EXCEED THE AMOUNT ACTUALLY PAID BY YOU TO RESELLER FOR ADD-ON IN THE 6 MONTHS IMMEDIATELY PRECEDING THE CLAIM. NOTWITHSTANDING ANYTHING ELSE IN THIS AGREEMENT, OUR AGGREGATE LIABILITY TO YOU IN RESPECT OF FREE-TO-USE ADD-ONS SHALL BE US$20. THIS SECTION SHALL NOT APPLY TO EITHER PARTY’S EXPRESS INDEMNIFICATION OBLIGATIONS IN THIS AGREEMENT, OR TO YOUR BREACH OF SECTION 4 (LICENSE RESTRICTIONS).   The parties agree that the limitations specified in this Section will survive and apply even if any limited remedy specified in this Agreement is found to have failed of its essential purpose.

To the maximum extent permitted by applicable law, we disclaim all obligations or liabilities with respect to free-to-use Add-Ons, including any maintenance, warranty, and indemnity obligations.

17. Indemnification

Indemnification by You . You agree to indemnify and hold harmless Vendor, its Affiliates, officers, directors, employees, agents, representatives from and against any and all claims, including, but not limited to, any liability or expense arising from all claims, losses, damages (actual and consequential), suits, judgments, litigation costs, and attorney's fees, of every kind and nature, arising from or relating to your use of Add-On and/or your violation of this Agreement or any third party's rights.

Indemnification by Vendor . Vendor agrees to indemnify, defend and hold harmless you,  your Affiliates, officers, directors, employees, agents and representatives from and against any and all claims, including, but not limited to, any liability or expense arising from all claims, losses, damages (actual and consequential), suits, judgments, litigation costs, and attorney's fees, of every kind and nature, as incurred, associated with or arising out of any threatened or actual claim for infringement, breach, or misappropriation of any intellectual property or proprietary right, including, without limitation, patents, copyrights, trade secrets, trademarks, service marks, by or based upon use of Add-On by you or your Affiliates .  

18. Modifications

Vendor reserves the right, at any time and at its sole discretion:

  • To modify or revise this Agreement

  • To update or modify Documentation.

  • To make changes, update or discontinue Add-On or any feature or functionality thereof at any time.

  • To terminate or restrict access to Add-On.

Amendments to the Agreement . If a revision of the Agreement meaningfully reduces your rights, we will use reasonable efforts to notify you, for example:

  • By sending an email to the contact you designate,

  • By posting the amendments or the amended Agreement to Vendor’s website, or

  • In Add-On itself.

You may be required to click through the updated Agreement to show your acceptance.

If you do not agree to the updated Agreement after it becomes effective, you shall discontinue use of Add-On immediately.

Your continued use of Add-On after a change or update has been made will constitute your acceptance to the amended Agreement.

19. Term and Termination

This Agreement shall commence upon first installation, download, subscription to or use of Add-On by you, whether Add-On is provided for evaluation, as a fully licensed version, or in any other form.

Unless earlier terminated as set forth herein or terminated due to expiration of evaluation period, this Agreement is effective for the term specified in the “Pricing” section of Add-On Details Page.

You may terminate this Agreement at any time, for any reason or no reason.

Without limiting other remedies, Vendor may suspend or terminate this Agreement with you, or may terminate or suspend your use of Add-On at any time and with no liability to you if:

  • You violate any term of this Agreement;

  • You infringe proprietary rights, rights of privacy, or intellectual property rights of any person, business or organization;

  • You engaged in other actions relating to or in the course of using Add-On that may be illegal or cause liability, harm, abuse or disruption for you, other users, Vendor, any other third parties or for Add-On;

  • We have not received our corresponding payment for Add-On from the Reseller;

  • It is required by law;

  • Vendor ceases offering or discontinued Add-On.

We may terminate your right to use free-to-use Add-Ons at any time and for any reason in our sole discretion, without liability to you.

Your license will end upon any termination of this Agreement, even if it is identified as “perpetual” or if no expiration date is specified when you ordered Add-On.

Upon termination, all license grants end and you must destroy and permanently erase all copies of Add-On and Vendor’s Confidential Information, and cease all use.

Whatever the cause of termination is, you will not receive any credits or refunds for any license or maintenance fees which you may have paid in advance (including fees for a perpetual license), except as may otherwise be provided by Atlassian Marketplace T&C. You agree and acknowledge that Resellers are responsible for refunds (if any) and you will not request any refunds from Vendor.

Survival . The following provisions will survive any termination or expiration of this Agreement: Sections 2 (Ownership), 4 (License Restrictions), 5 (Payment, Subscriptions, Renewals, Refunds, Delivery), 9 (Third Party Software and Services), 11 (Promotional Materials), 12 (Your Feedback), 14 (Confidentiality), 15 (Disclaimer of Warranties), 16 (Limitation of Liability), 19 (Term and Termination), 20 (Jurisdiction), and 21 (Miscellaneous).

20. Jurisdiction

Choice of Law . You agree that the laws of United States govern this Agreement, its subject matter, any action related to this Agreement, and any claim or dispute that may arise, without regard to the conflict of laws rules.


21. Miscellaneous

Consent to Receive Communications in Electronic Form . For contractual purposes, you:

  • Consent to receive communications from us in an electronic form via the email address you have submitted; and

  • Agree that this Agreement and all other agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications would satisfy if it were in writing.

Severability . If any provision of this Agreement is held to be unenforceable, this Agreement will remain in effect with the provision omitted, unless omission would frustrate the intent of the parties, in which case this Agreement will immediately terminate.

Export/Import Laws . You must ensure that you comply with any applicable export or import rules, regulations and restrictions applicable to your purchase or use of Add-On.

Assignment . You may not assign or transfer the Agreement. Vendor may freely assign, transfer, and delegate its rights and obligations under this Agreement. You acknowledge and agree that Vendor’s Affiliates, contractors and service providers may exercise all rights of Vendor under the Agreement.

Entire Agreement . This Agreement is the entire agreement between you and Vendor relating to its subject matter. It supersedes all prior or contemporaneous oral or written communications, proposals, representations and warranties and prevails over any conflicting or additional terms of any quote, order, acknowledgment, letter or other communication between the parties relating to its subject matter during the term of this Agreement.